Examples of Award Winning Company Programs

Promotional Products Marketing makes use of thousands of different types of products that are used to communicate a company's message or image. These can be used internally (usually as recognition) or externally (usually at tradeshows or as direct mailing pieces). Below are some examples of how promotional products are used and a graphic view of one successful program.

Generating Leads & Opening Doors

Problem:

Mail clutter.... each year the average person receives more than 250 third-class mailings. Much of it is unopened and unread.

Solution:

Promotional products provide colorful packaging, with unique items that tie into theme messages which motivate the recipient into taking action

Example:

Color Corp. of America sales representatives used these promotional products, direct mail and colorful packaging to generate an 80% response! This promotion was mailed to 500 ad agencies and photo labs. The theme was directed to the "Positively Brilliant". The allusion was to Einstein, pictured wearing sun glasses, and to the company's service capabilities. Inside was a pair of "shades" for recipients, who were offered a clock with Einstein graphics as an incentive to meet with the sales representative and learn more about Color Corp. of America's products.